Bidaya
Bidaya Setup
Feasibility and advisory: the study before the commitment
Bidaya Setup
Two questions bring people here. I want to set up, and I don't know if this is the right market for it. And, from owners further along: The business is good and the company is getting hard to run; where do we start? Both are answered the same way: with a study, before anything is built or changed.
Before a business exists: feasibility
Whether the business should be set up at all, and if so how: the market, the model, the numbers, the structure, the licensing route. Research-backed planning before the licence is paid for. The output is a decision, with the reasoning, and a plan for the first ninety days if the decision is yes.
In an existing business: the study
How the business actually runs: finances, teams, sales, process, systems. Every improvement we recommend follows that study, never precedes it. The output is the three-column read at full depth: what's covered, what needs building, what's yours to do, and, where it's true, that the business doesn't need us monthly.
What it costs
Both are fixed-scope work, quoted after the call, paid at milestones, with discovery as the first phase inside the fee. Where a study leads to a monthly engagement, monthly engagements are from AED 12,000, scope-dependent above that.
When you don't need it
When the question is one Where you stand can answer in ten minutes. Try that first. When the decision is already made and what's needed is the setup itself, that's a project, and the study is its first phase rather than a separate piece.
How it starts
Questions
Is a feasibility study worth it at the idea stage?
If the idea will cost a licence, a lease or a hire, yes. The study costs less than the first of those, and it's the one you can stop after.
Do you set the business up as well?
We coordinate formation with the specialists it needs, as the first scope of the executive layer. We don't do formation on its own.
What if the study says don't?
Then the study says don't, with the reasons. That outcome is written into what the work can conclude, and we'd rather deliver it than build on a foundation we haven't seen.
How is this different from a business plan?
A business plan is written to persuade. The study is written to decide.