Menu
Start

Where you stand

A read on your business before any conversation. Twelve questions, about four minutes. The read is shown in full on screen, without an email, a login or a payment.

What the read contains

A worked example

A fictional contracting company in the UAE. Three years trading. Fourteen people. Revenue between AED 1 million and 5 million. The owner holds the finance; records live on his phone and in his inbox; clients arrive by referral.

  • Setup — Covered: mainland licence, current. Yours to do: the licence renewal register, method attached.

  • Operations — Needs building: written process for site handover and variations. Yours to do: the weekly review format, method attached.

  • Finance — Needs building: monthly management accounts and a cash-flow view; the corporate-tax position. Yours to do: nothing in this row this quarter.

  • Tech — Yours to do: move the records off the phone into a shared drive with a structure, method attached. Needs building: nothing yet.

  • What is due: VAT return, quarterly, next date shown; corporate-tax registration, status shown; WPS, monthly. Each with its penalty, source and verified date.

  • What to do first: the corporate-tax position; the monthly numbers; the handover process.

  • The honest line: This is what an executive layer takes off your desk. And beneath it, the three actions: Send me this and the files · Book the thirty-minute call · Not now.

After the read

Questions the read is built to answer